If your site feels like an outfit you used to love but no longer wear, you’re not imagining it. That’s brand evolution meeting old design. Here’s why it happens – and how to realign without starting over.

Some businesses are built for momentum. Others are built for longevity. The difference doesn’t show up in how often you post, but in what your presence is designed to hold over the long run.

Spoiler Alert: Probably. But not for the reasons you think. Listen, I get it. You’re building this business thing from the ground up, trying to figure out which of the approximately seven million tasks to tackle first, and somewhere along the way, someone told you that you “absolutely MUST have a professional logo before you […]

Look, I get it. The term “personal brand” probably makes you want to roll your eyes so hard they might get stuck. It sounds like something those 20-something influencers do while dancing on TikTok or posting inspirational quotes on sunset backgrounds. You’re probably thinking something like — “But, I’m a professional with all this experience,” […]