Spoiler Alert: Probably. But not for the reasons you think. Listen, I get it. You’re building this business thing from the ground up, trying to figure out which of the approximately seven million tasks to tackle first, and somewhere along the way, someone told you that you “absolutely MUST have a professional logo before you […]

Look, I get it. The term “personal brand” probably makes you want to roll your eyes so hard they might get stuck. It sounds like something those 20-something influencers do while dancing on TikTok or posting inspirational quotes on sunset backgrounds. You’re probably thinking something like — “But, I’m a professional with all this experience,” […]

Most websites don’t lose visitors because something is wrong. They lose them because nothing helps a decision settle – and the reader is asked to do more work than they realize right when it matters most.