Most image advice focuses on what looks good. This starts earlier – with what your brand is actually here to say. Because visuals don’t decorate clarity; they either reinforce it or erode it.

Your website images may be good – even beautiful – and still feel wrong together. When visuals don’t quite land, the issue is rarely quality. It’s something more structural than you might think.

If your site feels like an outfit you used to love but no longer wear, you’re not imagining it. That’s brand evolution meeting old design. Here’s why it happens – and how to realign without starting over.

Most websites don’t lose visitors because something is wrong. They lose them because nothing helps a decision settle – and the reader is asked to do more work than they realize right when it matters most.